Chartis rebrands to AIG
21 November 2012, 17:08
Nairobi - Insurance firm Chartis Kenya has reverted to the brand name AIG Kenya in line with a corporate rebranding strategy initiated by the New York-based parent company AIG Inc.
According to Capital News, the company reclaims the corporate identity it dropped four years ago in the wake of economic turmoil in the US, which saw the American government inject $182 billion bail-out into the business to save it from imminent collapse.
AIG Kenya Managing Director Japh Olande announced that the company had also pulled out the ‘Your World insured” corporate slogan and replaced it with ‘Bring on tomorrow’.
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