CEOs upbeat at growth prospects
14 January 2014, 18:59
Nairobi - Chief Executive Officers in the
continent are confident of growth prospects of their companies’ new products
This is according to the Price Waterhouse Coopers Africa
CEO Survey, which established that the business executives are focused efforts
to reach more customers in the continent.
Peter Ngahu, an assurance partner with PwC Kenya, who has
worked extensively throughout East Africa, said that companies must now do more
to serve their clients better.
“The more collaboratively they work as a business, the
more value they deliver. Customers and clients want deeper insights and more
intuitive products and services. Providing a distinctive experience is the
heart and soul of competitive advantage,” he said.
Meanwhile, the survey established that CEOs in Africa
were optimistic about the prospects for revenue growth over the next 12 months.
CEOs in Ghana (94 percent), South Africa (90 percent),
Zimbabwe (90 percent) and Rwanda (87 percent), showed the highest level of optimism,
according to PwC.
CEOs in Kenya (83 percent), Tanzania (70 percent), Uganda
(67 percent) and Zambia (65 percent) were “somewhat or very” confident of
“What we have found in The Africa Business Agenda is that
agility in response to change, challenge and opportunity is the deciding factor
between companies that thrive in Africa and those that are merely doing
business,” said the Senior Partner for the East Regional Market in Africa Anne
The Africa CEO Survey compiles survey results from 301
CEOs in Africa and includes insights from business and public sector business
leaders from 22 countries.
– CAJ News