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CEOs upbeat at growth prospects

14 January 2014, 18:59

Nairobi - Chief Executive Officers in the continent are confident of growth prospects of their companies’ new products and services.

This is according to the Price Waterhouse Coopers Africa CEO Survey, which established that the business executives are focused efforts to reach more customers in the continent.

Peter Ngahu, an assurance partner with PwC Kenya, who has worked extensively throughout East Africa, said that companies must now do more to serve their clients better.

 “The more collaboratively they work as a business, the more value they deliver. Customers and clients want deeper insights and more intuitive products and services. Providing a distinctive experience is the heart and soul of competitive advantage,” he said.

Meanwhile, the survey established that CEOs in Africa were optimistic about the prospects for revenue growth over the next 12 months.

CEOs in Ghana (94 percent), South Africa (90 percent), Zimbabwe (90 percent) and Rwanda (87 percent), showed the highest level of optimism, according to PwC. 

CEOs in Kenya (83 percent), Tanzania (70 percent), Uganda (67 percent) and Zambia (65 percent) were “somewhat or very” confident of growth.

“What we have found in The Africa Business Agenda is that agility in response to change, challenge and opportunity is the deciding factor between companies that thrive in Africa and those that are merely doing business,” said the Senior Partner for the East Regional Market in Africa Anne Eriksson.

The Africa CEO Survey compiles survey results from 301 CEOs in Africa and includes insights from business and public sector business leaders from 22 countries.

– CAJ News


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