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Businesses urged to embrace e-commerce

08 November 2013, 11:43

Nairobi - Business experts have urged local firms to adopt e-commerce in order to stimulate the country’s economic growth.

Speaking at an event in Nairobi, a local industry senior researcher, Robert Wamai, reiterated that e-commerce provided an important stepping point for local businesses.

“E-commerce has the potential to create multinationals from Small and Medium Enterprises (SMEs), a move that will increase the country’s gross domestic product (GDP),” he said.

Wamai further urged local businesses to adapt to technological changes since the level of adoption directly impacted on the success of the businesses.

Peter Ndiangui, Country Manager for OLX, the prominent online classifieds firm, said businesses were poised to benefit from the vast opportunities e-commerce presented.

He called upon business owners to take advantage of the internet, as advertisement was slowly moving online from the traditional media.

Ndiangui cited OLX as a demonstration of how technology had brought convenience to entrepreneurs.

He noted that any potential client who logged on to the OLX site could access an advertisement and if interested they could contact the seller at no cost.

OLX is one of the world’s leading free online platforms with more than 100 million monthly users.

“The potential in the country is immense with more than 17 million Kenyans having made the internet part of their daily lives, up from 200 000 in 2000,” Ndiangui said.

– CAJ News


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