Toronto - BlackBerry is preparing to make deep cut to its
workforce by the end of the year that could lead to slashing the
company's headcount by up to 40%, the Wall Street Journal said on
Wednesday, citing people familiar with the matter.
The layoffs will be across the board and likely occur in waves, the newspaper reported.
which once dominated the corporate smartphone arena, last month said it
was considered an outright sale of the company as it reviews its
options. It has struggled in recent years to stanch rapid market share
losses to rivals like Apple and Samsung Electronics.
which has already laid off hundreds of employees this year and
previously warned that further job cuts were in the offing, declined to
comment on the report or the magnitude of the reported layoffs. It
employed 12 700 people as of March.
"We will not comment on rumours
and speculation," BlackBerry spokesperson Adam Emery said. "We are in the
second phase of our transformation plan. Organisational moves will
continue to occur to ensure we have the right people in the right roles
to drive new opportunities."
The report comes the same day the
Canadian company introduced the Z30, a top-of-the-line smartphone
intended to help the former industry pioneer wrestle its way back into
the intensely competitive smartphone market.
But investors have
grown increasingly nervous about Blackberry's future as its market
position crumbles. The company has been facing persistently lackluster
sales of devices that run on the BlackBerry 10 operating system.
in the company slid 1.5% in Toronto to C$10.72, and fell almost 1% to $10.45 on the Nasdaq.