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African viewers want TV on more devices

11 November 2011, 10:51

Cape Town – TV viewers in Africa and especially South Africa are becoming much more discerning about what television they want, when they want it and the device they want it on.

That means that pay TV operators in Africa will increasingly have to meet the customer and subscriber not just where they're at - but on the device they're at.

"There is a growing demand for real value-added services and the expectation will become that consumers want what content they want on a specific device that suits them."

So says Chris Oberholzer, the head of strategy and development at the South African satellite broadcaster MultiChoice. He was speaking at the AfricaCast 2011 TV summit in Cape Town on Thursday as part of the 14th AfricaCom conference.

"We need to serve them [subscribers] with the right stuff on the specific platforms that they want to consume it," he said.

"The use of these blended solutions is the way to offer these comprehensive services. This is not going to be an 'either or' world. We see it very much as a complimentary environment," he said.

"We believe that we need to be available on multiple platforms to serve the customer's needs wherever they are.

"DStv Mobile has been very successful in launching the DVB-H product and the mobile product - not only for handsets but also the DStv Drifta. We need to service the customer's needs with a seamless operation so that the customer and subscriber don't have to search [elsewhere] for compelling content."

- Channel24

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