African clothes, textiles, shoes showcased
14 May 2014, 11:22
Cape Town - Manufacturers from 18 African countries are ready to take advantage of the growing interest in the continent by showcasing what they have to offer at Source Africa.
This textile, apparel and footwear trade event is taking place in Cape Town from June 18 to 20 2014.
With retail heavyweights such as H&M eyeing out sub-Saharan Africa for future production, the benefit of sourcing from Africa is becoming a hot topic in the international sourcing arena, according to the organisers.
Source Africa, now in its second year, provides a platform for African manufacturers to connect with both international and regional buyers.
Manufacturers in Africa can also take advantage of duty-free exports to the US under the African Growth and Opportunity Act (Agoa) as well as a similar arrangement with the EU.
Africa's own consumer market is growing too and products manufactured in the Southern African Development Community (SADC) and Southern African Customs Union (Sacu) member states have preferential access to the South African market.
Mauritius and Lesotho
Enterprise Mauritius will once again be participating with more than 45 top manufacturers from Mauritius.
Dev Chamroo, CEO of Enterprise Mauritius, said exports to the US remain buoyant.
"Our exports to France are showing encouraging results. The timing is opportune to reconnect with brands and retailers and show them the investments that our manufacturers have put in upgrading their infrastructure, machinery and equipment, technology and human capital."
The Lesotho National Development Corporation (LNDC) will be representing the country at Source Africa this year.
LNDC’s Investment Promotion Officer, Phomotso Sematlane said Lesotho has maintained its position as the highest exporter of garments to the US in value terms.
"Through Agoa, our textile and apparel sector has attracted major international brands, creating significant employment in Lesotho," said Sematlane.
Source Africa and USAid’s Southern Africa trade hub have engaged industry experts to recruit buyers from the United States and Asia.
Several of Africa’s key regional retailers such as Edcon, TFG, Pepkor, Mr Price, Woolworths, Truworths, Ackermans, Cape Union Mart, Queenspark, PnP Clothing and Shoprite will also be attending the event.
The exhibitor list currently includes manufacturers from countries such as South Africa, Mauritius, Egypt, Madagascar, Botswana, Tanzania, Lesotho, Swaziland, Uganda, Kenya, Zimbabwe and Cote D’Ivoire. Buyers are travelling from the US, Canada, Europe, Asia, UK, Russia and the United Arab Emirates (UAE).